Privacy Policy

Effective Date: January 8, 2026

Applied Automotive Technology, Inc. (“Applied Automotive Technology,” “we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect information obtained through our website, services, and communications.

This Privacy Policy applies solely to United States users and governs data collected through AppliedAutomotiveTechnology.com and related interactions.

1. Who We Are

Applied Automotive Technology, Inc.
152 Glen St
Rowley, MA 01969
United States

Privacy Contact:
Email: nikki@appliedautomotivetechnology.com

All privacy-related requests, questions, or concerns should be directed to the email address above.

2. Information We Collect

We collect information you voluntarily provide to us, information collected automatically through technology, and information generated through communications with our team.

A. Information You Provide Directly

You may provide personal information when you:

• Complete a form

• Request a quote

• Schedule a service or training

• Subscribe to communications

• Contact us by phone or email

This information may include:

• First and last name

• Email address

• Phone number

• Mailing address

• Company name

• Any information you choose to include in form submissions or communications

At this time, we do not collect payment information, account credentials, or portal login data.

B. Call Recording and Communications

We record and store inbound and outbound phone calls for purposes including:

• Quality assurance

• Training

• Service documentation

• Customer support

• Legal and operational recordkeeping

By communicating with us via phone, you acknowledge and consent to call recording where permitted by law.

C. Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage information, including:

• IP address

• Browser type and version

• Device type and operating system

• Pages viewed and interactions

• Referring URLs

• Time spent on pages

• Click paths and engagement behavior

This data is collected through cookies, pixels, and similar technologies.

3. Cookies and Tracking Technologies

We use cookies and similar technologies through the following platforms:

• Google Analytics (GA4)

• HubSpot Tracking

• Microsoft Clarity

• Zoho Analytics

These tools help us understand how visitors interact with our website, improve performance, personalize experiences, and measure marketing effectiveness.

Cookie Consent

We use a HubSpot cookie banner and operate under an implied consent model. By continuing to use our website, you consent to the use of cookies and tracking technologies as described in this policy.

You may manage or disable cookies through your browser settings. Disabling cookies may impact certain website functionality.

4. How We Use Your Information

We use collected information for legitimate business purposes, including to:

• Respond to inquiries and quote requests

• Schedule services, training, or consultations

• Deliver ADAS frame solutions and training-related communications

• Provide educational content and resources

• Send marketing, promotional, and service-related communications

• Deliver service reminders and follow-ups

• Analyze website usage and optimize performance

• Trigger communications based on user behavior and expressed intent

• Improve our products, services, and customer experience

• Maintain internal records and operational workflows

• Comply with legal obligations

We do not use automated decision-making that produces legal or similarly significant effects.

5. Marketing Communications and Opt-Out

We may send emails based on:

• Form submissions

• Expressed interest

• Website engagement and intent signals

• Past interactions or service history

All marketing emails include a clear unsubscribe mechanism. You may opt out of marketing communications at any time by:

• Clicking the unsubscribe link in any email, or

• Contacting us directly at nikki@appliedautomotivetechnology.com

Opting out of marketing emails does not affect transactional or service-related communications.

6. Data Sharing and Disclosure

We do not sell personal information to third parties.

We may share information only as necessary with trusted service providers who act on our behalf, including:

• Analytics and reporting platforms

• Website infrastructure and hosting providers

• Marketing automation and communication tools

• Customer relationship management systems

Specifically, data may be processed by:

• Google (Analytics)

• HubSpot (forms, tracking, chat, marketing automation, retargeting)

• Microsoft (Clarity)

• Zoho (CRM and analytics)

These providers are contractually obligated to protect your information and use it solely for authorized purposes.

We may also disclose information:

• To comply with legal obligations

• To enforce our rights or protect our business

• In connection with a business transaction (e.g., merger or acquisition)

7. Data Retention

We retain personal information only for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy

• Maintain operational, training, and service records

• Comply with legal, regulatory, or accounting requirements

Information is securely deleted or anonymized when it is no longer needed or upon verified request, unless retention is legally required.

8. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, loss, or disclosure.

While no system can be guaranteed 100% secure, we continuously evaluate and update our security practices to reduce risk.

9. Your Privacy Rights (United States)

Depending on your state of residence, you may have the right to:

• Request access to your personal information

• Request correction of inaccurate information

• Request deletion of your personal information

• Opt out of marketing communications

To exercise your rights, contact:
nikki@appliedautomotivetechnology.com

We will respond to verified requests within a reasonable timeframe and in accordance with applicable laws.

10. Children’s Privacy

Our website and services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children. If we become aware that such information has been collected, we will promptly delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Updates will be posted on this page with a revised effective date.

Your continued use of the website after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Applied Automotive Technology, Inc.
152 Glen St
Rowley, MA 01969
Email: nikki@appliedautomotivetechnology.com