https://appliedautomotivetechnology.com/blog/static-vs.-dynamic-adas-calibration-understanding-the-differencehttps://appliedautomotivetechnology.com/hubfs/Static%20vs%20Dyanmic.pngStaticvsDyanmicStaticvsDyanmichttps://appliedautomotivetechnology.com/hubfs/Static%20vs%20Dynamic%20FEATURE.pngStaticvsDynamicFEATUREStaticvsDynamicFEATUREhttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-02-18https://appliedautomotivetechnology.com/about/https://appliedautomotivetechnology.com/hubfs/AATI_GaryBio_v2.mp4/medium.jpgMeet the Founder Behind Applied Automotive Technology | Gary Machiros’s StoryFrom rebuilding carburetors in his father’s shop to training technicians around the world — meet Gary Machiros, founder of Applied Automotive Technology. In this 3-minute bio, Gary shares how a lifelong curiosity and passion for learning led him from a small garage in Massachusetts to becoming a nationally recognized trainer and leader in ADAS calibration. Gary doesn’t just run the company — he built it to solve a problem he experienced firsthand: the lack of real training and support in a rapidly changing industry. In this video, you’ll learn: 🔧 How Gary got his start in automotive repair 📚 Why continuous learning has driven his entire career 🌍 His experience training technicians across the country (and beyond) 🌉 How Applied Automotive Technology was built to bridge the gap between tools and understanding 📞 Why support and relationships matter just as much as the equipment itself 🚗 His perspective on the future growth of ADAS Gary’s philosophy is simple: every change in the industry is an opportunity — if you’re willing to learn. When shops work with Applied Automotive Technology, they’re not just buying equipment — they’re gaining access to decades of real-world experience, training, and support from people who do this every day.https://appliedautomotivetechnology.com/hubfs/AATI_GaryBio_v2.mp4220nonoADASAppliedAutomotiveTechnologyAutomotivetrainingCalibrationDiagnosticsShopOwnerhttps://appliedautomotivetechnology.com/hubfs/AATI-Bios_RobG_v2.mp4/medium.jpgMeet the Master Technician Behind Applied Automotive Technology’s TrainingFrom high school English teacher to master technician and ADAS calibrator — meet Rob Gouveia. In this 3-minute bio, Rob shares how he unexpectedly found his way into the automotive industry, became an ADAS calibration expert, and now helps shops across the country succeed through training and technical support at Applied Automotive Technology. Rob isn’t just selling equipment — he’s the person you call when something won’t calibrate. In this video, you’ll learn: 🔧 How he got started in ADAS 📞 Why technical support matters more than most shops realize 🎓 What makes hands-on training different 🎯 His philosophy on “zero point” calibrations 🚗 Why ADAS is the future of automotive repair When shops call with a tough calibration, Rob’s likely been there before — and he takes pride in helping technicians solve problems faster and with confidence. Plus… you’ll learn about his hobbies outside the shop (hint: homebrewing and chickens). If you’re considering bringing ADAS calibrations in-house or want real support behind your system, this is the kind of expertise backing you.https://appliedautomotivetechnology.com/hubfs/AATI-Bios_RobG_v2.mp4178nonoADASAutelAutoRepairCalibrationCalibrationtrainingMasterTechnicianhttps://appliedautomotivetechnology.com/hubfs/_Assets/Icons/Support_Icon.svgSupportIconSupportIconhttps://appliedautomotivetechnology.com/hubfs/_Assets/Icons/Training_Icon.svgTrainingIconTrainingIconhttps://appliedautomotivetechnology.com/hubfs/_Assets/Icons/Our-Journey_Icon.svgOurJourneyIconOurJourneyIconhttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-04-02https://appliedautomotivetechnology.com/blog/how-much-does-an-adas-calibration-system-cost-and-whats-includedhttps://appliedautomotivetechnology.com/hubfs/pricing-autel-adas-calibration_v2.mp4/medium.jpgAutel ADAS Calibration Pricing Explained | Gary MachirosHear from AATI Owner and President Gary Machiros as he explains #Autel ADAS calibration system pricing and what collision repair shops should expect in terms of price ranges and overall investment levels when bringing #ADAS Calibration in-house. Understand the cost considerations that impact equipment selection and budget planning.https://appliedautomotivetechnology.com/hubfs/pricing-autel-adas-calibration_v2.mp4140nonoAutelSystemTrainingADASInvestmentAutelADASCalibrationCollisionRepairEquipmentADASCalibrationPricinghttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColorhttps://appliedautomotivetechnology.com/hubfs/Cal%20Equip%20Blog.pngCalEquipBlogCalEquipBlog2026-03-06https://appliedautomotivetechnology.com/pricinghttps://appliedautomotivetechnology.com/hubfs/pricing-autel-adas-calibration_v2.mp4/medium.jpgAutel ADAS Calibration Pricing Explained | Gary MachirosHear from AATI Owner and President Gary Machiros as he explains #Autel ADAS calibration system pricing and what collision repair shops should expect in terms of price ranges and overall investment levels when bringing #ADAS Calibration in-house. Understand the cost considerations that impact equipment selection and budget planning.https://appliedautomotivetechnology.com/hubfs/pricing-autel-adas-calibration_v2.mp4140nonoAutelSystemTrainingADASInvestmentAutelADASCalibrationCollisionRepairEquipmentADASCalibrationPricinghttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColorhttps://appliedautomotivetechnology.com/hubfs/IA900LDW%20(1).jpgIA900LDW1IA900LDW1https://appliedautomotivetechnology.com/hubfs/Gary%20Machiros%20Owner%20President%20Applied%20Pricing.pngGaryMachirosOwnerPresidentAppliedPricingGaryMachirosOwnerPresidentAppliedPricinghttps://appliedautomotivetechnology.com/hubfs/AutelAuthorizedDistributorLogo.pngAutelAuthorizedDistributorLogoAutelAuthorizedDistributorLogohttps://appliedautomotivetechnology.com/hubfs/_Assets/Icons/check-icon-white.svgcheckiconwhitecheckiconwhitehttps://appliedautomotivetechnology.com/hubfs/adjusting-the-tire-man-is-works-in-the-automobile-2026-01-08-23-29-23-utc.jpgadjustingthetiremanisworksintheautomobile20260108232923utcadjustingthetiremanisworksintheautomobile20260108232923utchttps://appliedautomotivetechnology.com/hubfs/AATI-AUTEL_Equipment_Web-10.jpgAATIAUTELEquipmentWeb10AATIAUTELEquipmentWeb102026-02-20https://appliedautomotivetechnology.com/brochures/https://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-03-06https://appliedautomotivetechnology.com/testimonials/https://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-01-15https://appliedautomotivetechnology.com/blog/setting-the-right-precedent-for-adas-calibration-insurance-approvalhttps://appliedautomotivetechnology.com/hubfs/Insurance%20Precedent.jpgInsurancePrecedentInsurancePrecedenthttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColorhttps://appliedautomotivetechnology.com/hubfs/Honda%20Position%20Statement%20Example.pngHondaPositionStatementExampleHondaPositionStatementExample2026-02-11https://appliedautomotivetechnology.com/blog/5-most-common-causes-of-adas-miscalibration-and-how-to-avoid-themhttps://appliedautomotivetechnology.com/hubfs/BL%2312%20Check%20List.jpegBL12CheckListBL12CheckListhttps://appliedautomotivetechnology.com/hubfs/BL%2312%20Wheel%20Calibration.jpegBL12WheelCalibrationBL12WheelCalibrationhttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-02-25https://appliedautomotivetechnology.com/blog/the-computer-on-wheels-what-adas-calibration-is-and-what-it-means-for-your-shophttps://appliedautomotivetechnology.com/hubfs/ADAS%20Systems%20on%20Cars.jpegADASSystemsonCarsADASSystemsonCarshttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColorhttps://appliedautomotivetechnology.com/hubfs/ADAS%20on%20highway.jpegADASonhighwayADASonhighway2026-02-16https://appliedautomotivetechnology.com/blog/liability-and-adas-calibration-whos-responsible-when-it-goes-wronghttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColorhttps://appliedautomotivetechnology.com/hubfs/ADAS%20Malfunction.jpegADASMalfunctionADASMalfunction2026-02-12https://appliedautomotivetechnology.com/videos/https://appliedautomotivetechnology.com/hubfs/Thumbnail_IA900%20Single%20System_AAT.jpgThumbnailIA900SingleSystemAATThumbnailIA900SingleSystemAAThttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-01-15https://appliedautomotivetechnology.com/adas-roi-calculatorhttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-01-15https://appliedautomotivetechnology.com/bloghttps://appliedautomotivetechnology.com/hubfs/AATI-SpaceRequirements_v2.mp4/medium.jpgHow Much Space Do You Really Need for ADAS Calibration?How much space do you actually need for ADAS calibration? In this clip, we break down one of the most important questions shop owners ask when considering bringing ADAS calibration in-house: space requirements. From layout considerations to practical limitations, understanding your available space is a critical first step in doing calibrations properly. Featuring insights from Master Technician Rob Gouveia, this quick segment gives you a clear, real-world perspective on what to expect. This is Question 2 from our full video: “Is In-House ADAS Calibration Right for Your Shop? 10 Questions to Help You Decide”https://appliedautomotivetechnology.com/hubfs/AATI-SpaceRequirements_v2.mp456nonohttps://appliedautomotivetechnology.com/hubfs/pricing-autel-adas-calibration_v2.mp4/medium.jpgAutel ADAS Calibration Pricing Explained | Gary MachirosHear from AATI Owner and President Gary Machiros as he explains #Autel ADAS calibration system pricing and what collision repair shops should expect in terms of price ranges and overall investment levels when bringing #ADAS Calibration in-house. Understand the cost considerations that impact equipment selection and budget planning.https://appliedautomotivetechnology.com/hubfs/pricing-autel-adas-calibration_v2.mp4140nonoAutelSystemTrainingADASInvestmentAutelADASCalibrationCollisionRepairEquipmentADASCalibrationPricinghttps://appliedautomotivetechnology.com/hubfs/ChatGPT%20Image%20Jan%208%2c%202026%2c%2010_27_13%20AM.pngChatGPTImageJan82026102713AMChatGPTImageJan82026102713AMhttps://appliedautomotivetechnology.com/hubfs/Cal%20Equip%20Blog.pngCalEquipBlogCalEquipBloghttps://appliedautomotivetechnology.com/hubfs/ADAS%20Malfunction.jpegADASMalfunctionADASMalfunctionhttps://appliedautomotivetechnology.com/hubfs/5%20signs%2050s%20garage.jpeg5signs50sgarage5signs50sgaragehttps://appliedautomotivetechnology.com/hubfs/Static%20vs%20Dynamic%20FEATURE.pngStaticvsDynamicFEATUREStaticvsDynamicFEATUREhttps://appliedautomotivetechnology.com/hubfs/Bay%20Floor%20Measuring.jpegBayFloorMeasuringBayFloorMeasuringhttps://appliedautomotivetechnology.com/hubfs/Smart%20Financing.jpegSmartFinancingSmartFinancinghttps://appliedautomotivetechnology.com/hubfs/BL%2312%20Wheel%20Calibration.jpegBL12WheelCalibrationBL12WheelCalibrationhttps://appliedautomotivetechnology.com/hubfs/Insurance%20Precedent.jpgInsurancePrecedentInsurancePrecedenthttps://appliedautomotivetechnology.com/hubfs/ADAS%20on%20highway.jpegADASonhighwayADASonhighwayhttps://appliedautomotivetechnology.com/hubfs/IRS%20Section%20179.pngIRSSection179IRSSection179https://appliedautomotivetechnology.com/hubfs/No%20DTC%20or%20Warning%20Lights%20(1).pngNoDTCorWarningLights1NoDTCorWarningLights1https://appliedautomotivetechnology.com/hubfs/Inside%20A%20Bay-1.jpegInsideABay1InsideABay1https://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColorhttps://appliedautomotivetechnology.com/hubfs/Systems%20in%20new%20cars.jpegSystemsinnewcarsSystemsinnewcarshttps://appliedautomotivetechnology.com/hubfs/Just%20got%20a%20frame%20now%20what.pngJustgotaframenowwhatJustgotaframenowwhathttps://appliedautomotivetechnology.com/hubfs/JNJ%20Images/1600x%20670.webp1600x6701600x670https://appliedautomotivetechnology.com/hubfs/Blog%20Tax-1.pngBlogTax1BlogTax1https://appliedautomotivetechnology.com/hubfs/Blog%20Tax-2.pngBlogTax2BlogTax2https://appliedautomotivetechnology.com/hubfs/Blog%20Tax-3.pngBlogTax3BlogTax3https://appliedautomotivetechnology.com/hubfs/Blog%20Tax.pngBlogTaxBlogTax2026-01-15https://appliedautomotivetechnology.comhttps://appliedautomotivetechnology.com/hubfs/Applied%20Automotive%20Technology%20Sizzle.mp4/medium.jpgApplied Automotive Technology SizzleA quick look at Applied Automotive Technology, our ADAS expertise, and in-shop calibration capabilities.https://appliedautomotivetechnology.com/hubfs/Applied%20Automotive%20Technology%20Sizzle.mp437nonobodyshopAppliedAutomotiveTechnologyAATIADASautomotiveAutelcalibrationhttps://appliedautomotivetechnology.com/hubfs/Rob%20Gouveia%20Clip%201%20-%20Training%20and%20Support.mp4/medium.jpgRob Gouveia on AATI Training and SupportMaster technician and ADAS calibrator Rob Gouveia talks about the industry-leading training and support that comes with any system purchase from Applied Automotive Technology.https://appliedautomotivetechnology.com/hubfs/Rob%20Gouveia%20Clip%201%20-%20Training%20and%20Support.mp471nonoAppliedAutomotiveAdvancedDriverAssistanceSystemstroubleshootingtrainingAATIADASAutelcalibrationon-callsupporthttps://appliedautomotivetechnology.com/hubfs/SizzleThumbnail.jpgSizzleThumbnailSizzleThumbnailhttps://appliedautomotivetechnology.com/hubfs/_Assets/Icons/check-icon.svgcheckiconcheckiconhttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColorhttps://appliedautomotivetechnology.com/hubfs/AutelAuthorizedDistributorLogo.pngAutelAuthorizedDistributorLogoAutelAuthorizedDistributorLogohttps://appliedautomotivetechnology.com/hubfs/_Assets/Icons/03-Icon.svg03Icon03Iconhttps://appliedautomotivetechnology.com/hubfs/_Assets/Icons/02-Icon.svg02Icon02Iconhttps://appliedautomotivetechnology.com/hubfs/_Assets/Icons/01-Icon.svg01Icon01Iconhttps://appliedautomotivetechnology.com/hubfs/_Assets/Icons/x-icon.svgxiconxiconhttps://appliedautomotivetechnology.com/hubfs/JNJ%20Images/redtruck-1024x768.webpredtruck1024x768redtruck1024x7682026-03-31https://appliedautomotivetechnology.com/terms-and-conditionshttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-01-15https://appliedautomotivetechnology.com/blog/5-signs-youre-not-ready-to-buy-an-adas-calibration-systemhttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColorhttps://appliedautomotivetechnology.com/hubfs/5%20signs%2050s%20garage.jpeg5signs50sgarage5signs50sgarage2026-03-30https://appliedautomotivetechnology.com/blog/adas-calibration-is-changing-collision-repair-are-you-keeping-uphttps://appliedautomotivetechnology.com/hubfs/undefined.jpegundefinedundefinedhttps://appliedautomotivetechnology.com/hubfs/Systems%20in%20new%20cars.jpegSystemsinnewcarsSystemsinnewcarshttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-03-19https://appliedautomotivetechnology.com/blog/top-10-adas-calibration-challenges-shops-face-and-how-to-solve-themhttps://appliedautomotivetechnology.com/hubfs/Bay%20Floor%20Measuring.jpegBayFloorMeasuringBayFloorMeasuringhttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-03-12https://appliedautomotivetechnology.com/blog/starting-adas-calibration-smart-financing-strategies-for-body-shopshttps://appliedautomotivetechnology.com/hubfs/Smart%20Financing.jpegSmartFinancingSmartFinancinghttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-02-20https://appliedautomotivetechnology.com/customer-list/https://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-01-15https://appliedautomotivetechnology.com/blog/no-dtc-codes-busting-the-myth-that-calibration-isnt-requiredhttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColorhttps://appliedautomotivetechnology.com/hubfs/Myth%20No%20Codes%20Car%20On%20Lift.pngMythNoCodesCarOnLiftMythNoCodesCarOnLifthttps://appliedautomotivetechnology.com/hubfs/No%20DTC%20or%20Warning%20Lights%20(1).pngNoDTCorWarningLights1NoDTCorWarningLights12026-02-09https://appliedautomotivetechnology.com/blog/i-purchased-adas-equipment.-now-whathttps://appliedautomotivetechnology.com/hubfs/Just%20got%20a%20frame%20now%20what.pngJustgotaframenowwhatJustgotaframenowwhathttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-02-05https://appliedautomotivetechnology.com/blog/inside-an-adas-calibration-bay-equipment-space-.-setup-requirementshttps://appliedautomotivetechnology.com/hubfs/AATI-SpaceRequirements_v2.mp4/medium.jpgHow Much Space Do You Really Need for ADAS Calibration?How much space do you actually need for ADAS calibration? In this clip, we break down one of the most important questions shop owners ask when considering bringing ADAS calibration in-house: space requirements. From layout considerations to practical limitations, understanding your available space is a critical first step in doing calibrations properly. Featuring insights from Master Technician Rob Gouveia, this quick segment gives you a clear, real-world perspective on what to expect. This is Question 2 from our full video: “Is In-House ADAS Calibration Right for Your Shop? 10 Questions to Help You Decide”https://appliedautomotivetechnology.com/hubfs/AATI-SpaceRequirements_v2.mp456nonohttps://appliedautomotivetechnology.com/hubfs/Checklist%20Calibration%20Bay.jpegChecklistCalibrationBayChecklistCalibrationBayhttps://appliedautomotivetechnology.com/hubfs/Inside%20A%20Bay-1.jpegInsideABay1InsideABay1https://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-03-23https://appliedautomotivetechnology.com/blog/blog-03-reducing-the-true-cost-of-adas-calibration-equipment-with-irs-section-179https://appliedautomotivetechnology.com/hubfs/IRS%20Section%20179.pngIRSSection179IRSSection179https://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColorhttps://appliedautomotivetechnology.com/hubfs/Blog%20Tax-1.pngBlogTax1BlogTax1https://appliedautomotivetechnology.com/hubfs/Blog%20Tax-2.pngBlogTax2BlogTax2https://appliedautomotivetechnology.com/hubfs/Blog%20Tax-3.pngBlogTax3BlogTax3https://appliedautomotivetechnology.com/hubfs/Blog%20Tax.pngBlogTaxBlogTax2026-02-05https://appliedautomotivetechnology.com/blog/mobile-adas-calibration-where-mistakes-happen-and-how-to-avoid-themhttps://appliedautomotivetechnology.com/hubfs/JNJ%20Images/Screenshot%202026-01-08%20at%208.49.48%20AM.pngScreenshot20260108at84948AMScreenshot20260108at84948AMhttps://appliedautomotivetechnology.com/hubfs/JNJ%20Images/1600x%20670.webp1600x6701600x670https://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-02-13https://appliedautomotivetechnology.com/the-computer-on-wheels-what-adas-calibration-is-and-what-it-means-for-your-shophttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-02-03https://appliedautomotivetechnology.com/talk-to-an-adas-experthttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-02-27https://appliedautomotivetechnology.com/blog/is-in-house-adas-calibration-worth-it-try-an-roi-calculatorhttps://appliedautomotivetechnology.com/hubfs/ChatGPT%20Image%20Jan%208%2c%202026%2c%2010_27_13%20AM.pngChatGPTImageJan82026102713AMChatGPTImageJan82026102713AMhttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-02-05https://appliedautomotivetechnology.com/privacy-policyhttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-01-15https://appliedautomotivetechnology.com/financing/https://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColorhttps://appliedautomotivetechnology.com/hubfs/JNJ%20Images/MMP%20-%20Logo%20-%20Horizontal%20-%20BLACK.pngMMPLogoHorizontalBLACKMMPLogoHorizontalBLACKhttps://appliedautomotivetechnology.com/hubfs/JNJ%20Images/ShopImage-1024x768.webpShopImage1024x768ShopImage1024x7682026-02-19https://appliedautomotivetechnology.com/liability-and-adas-calibration-whos-responsible-when-it-goes-wronghttps://appliedautomotivetechnology.com/hubfs/_Assets/Logo/Logo-Color.jpgLogoColorLogoColor2026-02-03